Personal Marketing Plan Essay Example

Personal Marketing Plan Paper OBJECTIVES Combining business school education, professional/personal development training, self education along with life experiences directed me toward beginning a career as an entrepreneur. Many years have been spent taking classes and exploring various business opportunities. I started my college career as a business major. During that time, I also studied various art mediums to explore creative talents. In my junior year, I decided to combine those strengths and interests into my career path. Now that graduation is closer it is time to formulate and began executing a plan for the next 5 to 10 years of my life. Short Term Goals I have five main short-term goals, which include goals before graduation, educational career and professional goals. Before graduation, I aim to increase my grade point average to a 3. 0 minimum. Improving my resume and working knowledge through VCU’s small business mentorship program. And starting a part time personal home inventory service business while in school will enable me to apply previous knowledge, and use the many resources and services that are available. Start up cost for this venture is moderate compared to other businesses. My plan is to invest the minimum, $3000 during start up. Also I have employed the services of a professional coach to assist with personal and professional development. After graduation, (May 2008), my career goal is to expand my home inventory business, â€Å"Professional Home Inventory Services† from part time to full time operation. I plan on continuing education at Virginia Commonwealth University or the University of Maryland. Here, the goal is to earn a certificate in International Management. With a personal interest in the African culture (African Art and History), I plan to begin my travels to Africa through a Study Abroad Program. We will write a custom essay sample on Personal Marketing Plan specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Personal Marketing Plan specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Personal Marketing Plan specifically for you FOR ONLY $16.38 $13.9/page Hire Writer I intend on completing the certificate program in 2011. My personal interest in Africa will be a lifelong study. This certification and additional coursework will help my career by opening up the passageway to a new business venture, security and most of all spiritual growth in knowing more of my African heritage. I have and investment goal to save 15% of my annual income in addition to current savings, for a second business, which will be a combination of Importing African Art for resale online and business consulting. Long Term Goals My long-term goals include the continuation of my career, personal and investment objectives. I plan to be operating the consulting firm, â€Å"Robinson Business to Business Consulting† by 2013. I anticipate opening my import business,† Africa All Around â€Å"by 2015. I have estimated that it will take a minimum of 25,000 to 35,000 to start; therefore the money I have saved in addition to profits gained from the inventory service business will be used to help finance this venture. I want to continue to save a percentage of my income for future investments. Situation Analysis SWOT In order to understand what strengths, weaknesses, opportunities and threats that I might encounter, I performed a SWOT analysis. As for my strengths, I am a highly creative and friendly person, I possess strong analytical skills, and I enjoy working alone and with small groups. I also have strong interpersonal skills. Patience and attention to detail are definitely virtues in the home inventory business. My main weakness is communicating in large groups. Improvement is needed in the areas of personal and professional development, writing and communication skills. At times, multitasking can be a challenge. I could be more effective with improvements in focusing, and time management. And I lack advanced training in computer software programs such as Microsoft Office. Also, a fair understanding and working observation of product values and knowledge of market values are needed for the inventory industry. That additional understanding will come with experience. There are several opportunities in front of me at this time. The first is the great need for small businesses for future economic growth, locally and internationally. There is a tremendous need for small business to keep up with technological advances and environmental changes. Small business can innovate and create new jobs at a faster rate than their larger competitors. Unfortunately, living in times of high crime, recurrent natural disasters and, bad weather conditions all in the mist of being extremely busy due to work and family demands is where I find opportunities to provide a service that is in demand . Owning a small business can be very challenging but with planning and organizing, allotted time will allow for personal interest endeavors such as travel and art. Finally, the threats I have include average competition, which is expected with a low cost high profit margin start up venture. Through research, I have found two companies in the Richmond Virginia area. There are companies on the internet that market home inventory software and not the bells and whistles of technology nor the personalized service aspect of the business like I will offer. But, the homeowner himself can accomplish this task if they choose to invest the time and effort. Another consideration is the rate of expansion, which is lower on average, than other businesses but once again, this business has high profit margins, on average than other businesses. Personal Marketing Strategy Target Market When targeting my market I will directly seek middle to upper class homeowners, current homebuyers and sellers (movers) in the market. Estate owners or their deceased relatives’ estates are good targets for asset documentation and estate sale planning and management. Demographically, services will be offered in Richmond VA. and surrounding counties and Northern VA. Marketing Mix –The 4 P’s There are many factors to consider in why I (my company) should be hired. In order to improve my chances for consideration I must present myself as a product, promote myself, set my price and finally determine my place. Product: Since I am the product I am a marketable asset. I have several important skills that will make me a successful business owner. I have excellent customer service skills. I posses a since of business practices, and product knowledge. As mentioned in my SWOT analysis, I have patience and strong attention for detail. Change in external environmental conditions; weather, crime and consumer behavior leads to new marketing opportunities that may call for internal environmental changes. Staying current with the industry connective components over the industry span such as; insurance company practices, homeowner’s insurance policies, new real-estate developments, market value, safety and security, will be critical at all stages. Being able to deliver this information will add value to my product while marketing and adapting to changes. Promotion: Now that there is a product, it needs to be successfully promoted. There are several possible ways to do this. The first is networking; developing business contacts with insurance companies, real estate agents, close friends and relatives. Social functions, and community events are other ways offering information about myself and my work. Being affiliated with non profit organizations that assist with business ventures will be a romoting factor. I will treat every opportunity as if I was on an interview I will position myself as a serious career professional and not just a college student. Always taking advantage of every opportunity that may arise. Price: The earning of an inventory specialist varies depending on the size of the home. For example, a 1200sq. ft. home could cost $300 to $350 for about a 4 hour job. Following graduation, I expect to be earning between $35,000 and 45,000 a year. These numbers are based on demographics, the experience that I will have, and salary based on he industry. I will be willing to negotiate and discount services, providing that multiple services are purchased or if a business contract is landed thru a referral. Place: There are two cities in which I would want to live, Northern Va or Maryland. When considering where I want to live, several factors came into play. First, I weighed the average salary, cost of living, cultural activities. Demand and competition in this industry was also evaluated. Either of these areas could offer great opportunities for this field. I could pursue the same class of target customers. An informal network with current contacts of friends and family homeowners and organizations would be a channel for promoting and advertising. Also low cost mailings online advertising would be appropriate distribution method. Conclusion: The purpose of this personal marketing plan was to identify and evaluate my short and long term goals, determine my strengths and weaknesses, examine opportunities and threats that I face to create a action plan to determine my marketability as a entrepreneur. I will be able to target specific markets in which I want to work through specific methods of research geared to segmented markets. I will be able to choose and determine specific locations, salaries, organizational cultures which I believe I will be the most functional in. My conversation with professionals currently in the field have given me a better perspective and have caused me to think more about both the pros and cons of being a entrepreneur in the inventory management field. With the completion of this project I feel more prepared and focused towards what I need to accomplish in order to reach my ultimate goal in life.

Informative Analysis BMW Group

Informative Analysis BMW Group Company history Advertising We will write a custom research paper sample on Informative Analysis: BMW Group specifically for you for only $16.05 $11/page Learn More The BMW Group has positioned itself amongst the 10 largest car manufactures globally The BMW Group was established in 1917 and has managed to position itself amongst the 10 largest car manufacturers globally. Initially, the firm’s core operations entailed designing and production of aircraft engines. Over the past few years, the firm has undergone significant growth. The growth has arisen from implementation of Strategy Number One which was formulated in 2007. The strategy is aimed at attaining two main goals which include; To boost the firm’s long-term value growth. To attain a high level of profitability and returns. Mission statement The firm is guided by a clear mission as stated below; To become the world’s leader in provision of premium services and products in order to enhance individual mobility. Values The firm’s operations are guided by a number of core values which have been the cornerstone of its success. These values include; Responsible action Long-term thinking Environmental protection Social and ecological sustainability Corporate governance The firm’s corporate governance strategy is aimed at enhancing its ability to attain the set goals, objectives and values. The BMW Group has incorporated a comprehensive corporate governance strategy that is comprised of a set of principles, systems and processes.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The firm’s corporate governance strategy is aimed at enhancing its ability to attain the set goals, objectives, and values. Moreover, the firm intends to maximize shareholders’ wealth through corporate governance. The Group is cognizant of the fact that its success will be dependent on the effectiveness with which its operations are managed. As a result, the firm’s management team is constituted of two main organs which include; The Board of Management The Supervisory Board The two boards are constituted of experienced individuals who ensure that effective decisions are made. A high level of trust is ensured between the Board of Management and the Supervisory Board. As a result, the degree of collaboration is improved significantly. Additionally, the BMW Group has formulated its code of operation on the basis of the German Corporate Governance Code. This has enabled the firm to effectively address the shareholders and other stakeholders’ needs. Corporate sustainability Currently, sustainability is one of the most important aspects that firms should consider in their quest to remain competitive. Elmaraghy (34) is of the opinion that adherence to sustainable development determines an organization’s long-te rm success. Elmaraghy (35) cites three main aspects that contribute towards sustainable development. They include; environmental sustainability, economic sustainability and social sustainability. Advertising We will write a custom research paper sample on Informative Analysis: BMW Group specifically for you for only $16.05 $11/page Learn More The firm’s commitment towards economic sustainability is evidenced by incorporation of a value-added supply chain Environmental sustainability The BMW Group appreciates the importance of developing sustainability in its quest to attain long-term and profitable growth. One of the sustainability issues that the firm focuses on is environmental sustainability. Environmental sustainability is concerned with improving and safeguarding human welfare for example by conserving the environment within they operate. In the course of its operation, the BMW Group is committed towards environmental sustainability by ensuring gentle and efficient resource utilization. Adoption of product diversification strategy is motivated by the need to generate profitable growth. Social sustainability According to Elmaraghy (35), a firm attains social sustainability by respecting the needs of the society which it operates. In line with social sustainability, the BMW Group appreciates the fact that there are risks associated with failure to adhere to social sustainability. Such risks may result in loss of reputation and hence the firm’s long-term survival. The BMW Group has developed a strong relationship with the society within which it operates. The BMW Group encourages its employees to be involved in social activities. In 2012, the firm awarded some of its employees for their commitment to the society (Tricker 12).Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Economic sustainability This aspect of sustainability involves developing a firm’s long term economic viability and profitability. The firm’s commitment towards attainment of economic sustainability is evidenced by incorporation n of value-added supply chain. In 2012, the BMW Group was ranked 2nd on the basis of the Dow Jones Sustainability Index. Products The firm has incorporated a comprehensive financial services portfolio. In the course of its operation, the BMW Group appreciates the fact that the market is characterized by varying product and service tastes and preferences. Consequently, the firm has integrated the concept of product diversification. Adoption of this strategy is also motivated by the need to generate profitable growth. The firm specializes in production of premium car and motorcycle brands. Some of the premium car and motorcycle brands that the firm produces include; BMW BMW-Mini BMW Motorrad Rolls-Royce Motor Cars. The BMW Group top premium bra nds include Rolls-Royce, Mini and BMW. On the other hand the two main motorcycle brands include Husqvarna and BMW (BMW Group 1) The firm’s motivation to generate profitable growth is one of the factors that drive the firm to expand its product range and to strengthen in global market position. The firm’s production processes are guided by innovation, high performance and engineering excellence. The Group’s products are ranked amongst the best automobile brands in the world. Services The BMW Group is focused towards profit maximization. Consequently, it has incorporated a comprehensive financial services portfolio. The financial service portfolio developed by the firm is based on appreciation of the fact that financial services constitute an essential component in the success of the mobile world. The BMW Group Financial Services is composed of a number of services which mainly relate to provision of financial information. The Group provides financial services in approximately 50 countries globally. Multi-brand financing Leasing Insurance Asset management Dealer financing Company car pools Banking In The BMW Group is cognizant of the global changes that are currently being experienced. One of the elements that the group appreciates relates to mobility. Demand for new individual mobility solutions within the society has increased significantly. However, the global economy has become very volatile as evidenced by increased economic uncertainty thus affecting the group’s operation. One of the ways through which the firm intends to achieve profit growth is by investing in continuous product improvement. Despite these challenges, the BMW Group is committed towards attainment of its goals and objectives. One of the ways through which the BMW Group intends to achieve this is by investing in continuous product improvement. The product improvement process is conducted on the basis of three main product aspects which include technological, cu ltural and structural aspects. In its product development process, the firm ensures that its products and services appeal the target customers. The Group achieves this by offering superb products that are characterized by; A high level of aesthetic appeal Innovative and modern technology High quality Dynamic performance Human capital The BMW Group considers human capital as one of the cornerstones in its future success. The BMW Group considers human capital as the most important factors in its future success. Consequently, the firm has developed a comprehensive employee development policy. The policy is aimed at developing a dedicated and motivated workforce. In 2012, the firm increased the number of apprentices by 10%. Additionally, more than 1,376 young individuals were signed into the firm’s one year training program. This increased the number of employees on the apprenticeship program to 4,266.The firm spent approximately â‚ ¬280 million on professional and vocationa l training. The training program is aimed at developing the firm’s competitive edge in an environment that is characterized by technological change. By investing in human capital development, the BMW Group is able to maintain its competitiveness with regard to technological excellence and innovation. For example, the firm’s research and development team is able to incorporate the consumers taste and preferences when designing their new automobile models (Deschamps 54). Earnings and performance Increment in sales The BMW Group has managed to sustain its profit growth over the past few years. However, 2012 was the most successful financial year in the firm’s history. During this year, the firm’s sales for BMW, Rolls-Royce and Mini premium brands increased to 1,845,186 units, which represent a 10.6% increment compared to 2011. The sales increment has enabled the firm to continue at the helm of the premium brand market segment. By adhering to Strategy Number ONE, the BMW Group intends to sell over 2 million MINI, Rolls-Royce and BMW brand vehicles. The projection underscores the fact that the firm’s future success is anchored on its profitability. Growth in financial services segment Investment in the financial services segment also contributed towards an increment in the level of profitability. An additional 117, 000 customers were added to the firm’s customer base. The Chart below illustrates the firm’s earnings over the past two years. Group Income Statement in million â‚ ¬ 2012 2011 Sales revenues 76,848 68,821 Cost of sales -61,354 -54,276 Gross profit 15,494 14,545 Sales and other administrative expenses -7,007 -6,177 Operating income 829 782 Operating expenses -1,016 -1,132 Profit before financial result 8,300 8,018 Result from equity accounted investment 271 162 Interest income 753 763 Interest expenses -913 -943 Other financial results -592 -617 Financ ial result -481 -635 Earnings before tax 7,819 7,383 Corporate tax -2,697 -2476 Net profit 5,122 4,907 Source: (BMW Group 52) Sales and distribution networks The sales strategy adopted by a firm has a significant impact on the sales revenue generated. The BMW Group has adopted an effective sales strategy which entails establishment of sales subsidiaries. Currently, the firm has a sales network of 41wholly-owned sales subsidiaries. Moreover, the firm’s distribution network is also composed of over 3,000 dealerships. To satisfy international demand, the BMW Group has also incorporated the concept of exportation. Approximately 100 countries around the world are supplied by local importers. Production and assembly locations The BMW Group is cognizant of the fact that the premium car brand market is becoming competitive. Consequently, the firm has established 13 assembly and 24 production plants around the world. This has enabled the firm to effective and e fficient in meeting the global demand. The production plants are located in Germany, South Africa, Austria, Italy, and China. On the other hand, assembly plants are situated in Russia, Egypt, Thailand, India, Indonesia and Malaysia. The assembly plants are mainly operated in collaboration with external partners. For example, in Austria, the firm has entered into a contract production with Magna Steyr Fahrzeugtechnik AG Company. Investment in research and development The BMW Group has established a comprehensive research and development network in various countries such as the US, China, Germany and Austria. Its commitment in research and development enables the BMW Group to be effective and efficient in aligning its products and services with market trends. The firm’s quest to achieve profitable growth motivates its investment in research and development. In 2012, the BMW Group invested â‚ ¬3.9 billion in research and development in order to secure its future growth. The BMW Group has been leading with regard to incorporation of new information technology options in its car models The firm has been at the forefront in integrating new technology in its car models. Some of the technologies that the firm has incorporated include BMW ConnetedDrive and the iDrive. Controversies The BMW Group was accused of launching pre-production prototype in the market (Herron para. 5). In line with its commitment towards environmental sustainability, the BMW Group invested in a program that was aimed at electrifying its Mini brand. However, the firm was accused by Marc Geller and Plugged In America that it did not comply with the CARB regulations. On the contrary, the firm introduced the new model in a rush in order to meet the deadline set. Moreover, the firm was accused of introducing a pre-production prototype which means that the new model was not a properly designed electric vehicle. Succeeding in the premium car brand industry is a challenging task. Consequentl y, firms in the industry have to ensure that they invest in research and development. Additionally, firms have to ensure that they continuously improve their products and services in order to align with the market changes. BMW Group: Brands 2013. Web. BMW Group: Annual report 2012. Web. Deschamps, Jean. Innovation leaders: how senior executives stimulate, steer and  sustain innovation, New York: John Wiley and Sons, 2009. Print. Elmaraghy, Hoda. Enabling manufacturing competitiveness and economic  sustainability, Heidelberg, New York: Springer, 2012. Print. Herron, David. BMW mini e-program has major problems. 6 July 2009. Web. Tricker, Ian. Corporate governance: principles, policies and practices, Oxford: Oxford University Press, 2012. Print.

A contrast essay in which you explain the major differences between

A contrast in which you explain the major differences between mens and womens business ventures - Essay Example Men have more access to capital than women do. This is because majority lack assets similar to the men which they can use to acquire loans with. The men can acquire capital through loans, inheritance as well as selling of property. This therefore means that the women will have less money to start up a business and will therefore opt to go for smaller and more sustainable business. The men will go for the exact opposite as they have a large capital base and can always top it up easier than women can. An example is in the primary research which stated that â€Å"only 35% of women sought external funding compared to 45% of men†¦women paid significantly higher interest rates than men if granted a loan (Coleman, 1999).† Men are natural-born risk takers unlike women and this starts from a very young age. It therefore does not come as a surprise that women will venture into the less risky businesses mostly in the social field while men will take the higher risk jobs just to seek the thrill and challenges that come with it. According to research by the Guardian, men carry out extensive research on a business potential growth and opportunities and risks embracing it for the end goal while women research on the stable jobs that would allow them balance work and family (Kubski & Skodova, 2013). Lastly is the issue of confidence. Majority of women due to the socialization given to them from birth lacks confidence in doing much on their own. They are socialized to be delicate and always have others (the male figures in their lives) doing everything for them. The lack of confidence in their abilities and talents as well as in anything they do leads to them choosing the kind of business ventures they do. The men on the other hand have over confidence with their abilities limit. This overconfidence combined with inflated male ego makes them delve into the kind of business ventures they

Management 100 assessment Essay Example | Topics and Well Written Essays - 1500 words

Management 100 assessment - Essay Example To expedite training, several professional chefs and executive leadership will perform a series of training programs to familiarise the staff with Italian cooking procedures, ingredients lists and how to conform to Volare administrative guidelines. This report highlights the current political, legal, socio-cultural and technological environments in India as part of the business’ comprehensive SWOT analysis to determine whether India is actually a viable business opportunity. The report aims to identify the current business environment in India as well as offer recommendations as to how to proceed in this potential business expansion. India is a developing democracy led by the United Progressive Alliance, a regime in control by electoral process (accessdemocracy.org, 2007). This emerging democracy is similar to that of Australia in which the people are given significant freedoms and are not ruled by a governmental authority which demands subservience. Because there is no research evidence which suggests that there are on-going feuds between parties attempting to gain control over the country, Volare Restaurant will experience no business interruption due to violence or other negative consequences as a result of aggression. The government appears to be relatively stable overall. A great deal of India’s current economic success comes from foreign direct investment, suggesting a country which has very liberal policies regarding the expansion of foreign businesses into the country. India is a booming economy which has many sectors that are funded directly by different venture capitalists (Rangaswami, 2008), with no research evidence suggesting that government entities attempt to regulate the flow of international business into India. The lack of governmental regulation regarding new, international businesses represents a

Leadership and management Essay Example | Topics and Well Written Essays - 1500 words

Leadership and management - Essay Example It appears neither is aware of how to move beyond the conflict. The firm has assigned an important project o a team lead by James and Irene a key member. James knows that Irene has important skills and energy to make important contribution to the teamwork but is worried their continued conflict is likely to derail the team performance. It is therefore important to resolve the conflict, first, to avoid negative impact on the project, which is very critical to the company strategic goals. Problem Analysis As human resource manager, James requested intervention in resolving the conflict with Irene for the benefit of the company. Structured meeting is one of the initial processes of bringing conflicting individuals together to identify the underlying problem, and is an opportunity for active participation in indentifying problem and proposing possible approaches for resolution (Gottlieb, 1997). In such scenario, it is important to recognize the importance of make the meeting a conducive opportunity for the two individuals engaged in a conflict to interact without reservations. Hence, the first task as a mediator in the conflict is identifying a venue that is convenient two the both conflicting parties. The venue selected by the mediator and mutual accepted by both parties. To achieve that, the mediator ensured that the selected venue was convenient to both parties in terms of time spent to get there, the social status outlook is neither demeaning nor intimidating to both parties, is devoid of unnecessary interruptions and distractions and that the scheduling of the meeting allowed relatively unlimited time for conversation. Once, the venue mutually accepted, it was important to undertake a thorough background check of the history of conflict between the two individuals, reported to the human resource department. This involved a critical analysis of the possible causes of the conflicts, their resolution and the implication of the human resources decision on both par ties. According to Cortina et al (2001), checking the background of the conflict allows identification of uncivilized behavior or abuses involved in the interpersonal conflict. The result of this process indentified several factors, which were significant to the ensuing conflict between the two parties. First, it is apparent that the difference in opinion and the mode of expressing them was a major source of friction between James and Irene. Secondly, the nature of organizational structure required some power distance between senior managers and the junior staff. Accordingly, Irene felt that James was misusing these organizational characteristics to suppress brilliant ideas, which would improve work performance and at the same time ease the difficult of performing tasks. On the other hand, James noted that Irene has tendency to overlook organizational procedures, and even though this produces desired outcomes, the pose great danger to organizational policy. Further analysis f the tw o employees showed that their education background is different. James been much older is a student of the traditional management school of thought while Irene is much younger and exposed to modern management approaches. It was also apparent that although James had far much working experiences

Analyse Role Of Mentor Establishing Learning Opportunities Nursing Essay

Analyse Role Of Mentor Establishing Learning Opportunities Nursing Essay The purpose of this essay is to critically analyse the role of the mentor when establishing learning opportunities with the student that are appropriate for their level. Mentors in a Gynaecological ward are trained and qualified nurses, and often engage in mentorship programmes to help student nurses gain first hand insight and experience of working within a busy and demanding environment. The students vary from first year to third year nursing students and therefore their learning opportunities and abilities differ, and the mentors ability to facilitate any learning opportunities varies accordingly. The essay will consider key terms and concepts and clearly determine what learning opportunities mean both for the mentor and the mentee. The learning opportunities to be discussed in this essay are based on the students needs and requirements as stipulated by their university. These needs are usually the requirements of the pre-registration nursing programmes and are mandatory skill clu sters to help the student meet the Nursing and Midwifery Councils registration requirements. The essay will also critically analyse how a mentor supports and facilitates learning and manages to engage and teach students in a busy environment, ensuring that students are gaining the relevant skills and knowledge appropriate to their level and course expectations. A key facet of being a good mentor is having the ability to set realistic objectives and learning needs having assessed the capacity of the student (Gray and Smith, 2000). Nicklin and Kenworthy (2000) suggest that learning objectives are goals that encourage development of skills that students did not previously have. It is important to have a good supportive learning environment which will essentially provide the basis for many learning opportunities for the student (NMC, 2008a). The first thing to do when mentoring a student is to ensure that they are properly introduced to the ward, the staff and the environment. This helps to eliminate any stress or anxiety the student may have had prior to coming on the placement (Manthorpe and Stanley, 2000). This is especially so when it is the students first time on a placement and clinical environment. Following on from the introduction, the mentor will give the student an explanation of the different surgical procedures that are carried out , followed by a student information pack for further reading. The mentor is also required to explain to the student the requirement of maximum attendance during placement. This is not only stipulated in the university requirement, but also in the ward, and all students are required to have at least 40% attendance at placement as required by the NMC code (2008a). One of the first learning opportunities afforded by the mentor to his/her mentee in a gynaecology ward, is the chance to work in a multidisciplinary team to deliver the best care possible to the patient and his/her carers. By working in a multidisciplinary team, the student can engage with professionals of different levels from physiotherapists, occupational therapists and gynaecologists. In allowing the student to be involved in this environment, the mentor offers the student the opportunity to learn different skills and medical techniques that would perhaps have been less visible, if the student was to only work with the mentor and focus on specific learning needs (Gray and Smith, 2000). In a gynaecology ward, the mentor is able to facilitate such learning opportunities in a multidisciplinary team, by allowing a first year student to prepare a theatre patient and take the patient to theatre before retuning back to perform other tasks. However, there are occasions where a first year student may be more qualified than anticipated as they have been working as Health Care Assistants previously and therefore have acquired the necessary skills to be able to not only prepare and take a patient to theatre, but also return with the patient after the surgery. In this instance, the mentor needs to be aware of the different learning needs and provide the correct learning opportunities tailored to the students level. Contrastingly, the mentor may be given a final year student to teach in which case, the mentor needs to create and identify new learning opportunities for the student. Price (2004) specifies that it is the responsibility of practice staff to develop an environment conducive to learning, and mentors should continually monitor students progress to ensure that they provide appropriate support and experience for learners (Hand, 2006). In a gynaecology ward, the mentor can provide the final year student with the opportunity to not only prepare the patient for thea tre, but then collect the patient after the surgery and take hand over notes from the recovery nurse in order to then continue with the post operation care plan. Nevertheless, all the nursing students are offered the opportunity to work in other gynaecology areas including theatre to learn new processes, work with different professionals, and understand the different instruments and sutures used such as the gowns, gloves, operating table, drapes, skin preparation, swabs used, and the method of checking swabs and instrument numbers (Maxwell, 2004). The mentor can also provide more learning opportunities for their final year student aimed at developing their communication skills, by encouraging them to attend and participate in a hysterectomy meeting with the view of conducting their own meeting. At this meeting, the student will observe and listen to the material, then conduct her own research using the facilities available on the ward and the hospital such as the clinic, the library and other colleagues, to prepare her own presentation. This learning opportunity will give the student confidence in her ability to present to a diverse group of people ensuring that her communication skills are adaptable to all situations. Where the mentor observes that the student has gained a good level of understanding of the basic processes of a gynaecological ward, the mentor can find new learning opportunities for the student to develop his/her skills and competence (NMC, 2008a). Another opportunity which a mentor can afford to their student is providing the chance to perform the removal of a catheter using the aseptic technique. To help the student meet this learning need, the mentor identified several patients over a period of 3 shifts that required removal of a catheter and vaginal pack. The mentor explained to the student what this task was and the reason why it had to be carried out. Once the mentor had explained the purpose of the exercise, with the patients consent, the student observed the mentor removing the pack and catheter, carefully explaining each step of the process and the equipment used. After the student had observed this process 3-4 times, with the patients consent, the student was allowed to c arry out the same clinical process explaining to the mentor and the patient each step of her action as the mentor had done to demonstrate her understanding. This was a way for the mentor to assess the students competency and ability to take in large amounts of information (Watson et al, 2000). After the task was completed, documentation in the patients nursing notes was done. The mentors intervention ensured initial exposure to this clinical task was given, however the mentor needs to always be aware of areas for further improvement and building of confidence in the students performance (RCN, 2007a). Morton-Cooper and Palmer (2000) explain that a good mentor/student relationship will allow the sharing of knowledge between two individuals, and Collis-Pellattt (2006) add that mentors are expected to facilitate learning opportunities and tailor teaching to the students individual learning needs. The intervention accomplished both of these points. In a gynaecology ward, it is crucial that students have a sufficient knowledge of the fluid balance sheet. This is knowledge acquired from their university teaching and it is the mentors role to ensure that the student can put their theoretical knowledge in to practice whilst on their placement, by providing relevant learning opportunities designed to explore these practices (Morton-Cooper and Palmer, 2000). In a gynaecology ward, the majority of patients return from theatre with intra venous fluids as well as catheters. This is a prime learning opportunity for the student where the mentor can allow them to monitor the input and output of fluids and document the information accurately and clearly in the fluid balance chart. It is an opportunity for the student to learn how to calculate and measure the fluid output correctly in order to get an accurate figure of the patients medical needs. In doing this effectively, the student learns to detect any risk of retention or dehydration. In providing this earning opportunity, the mentor ensures that the student understands the need to manage risk effectively, reporting risks in order to maintain the safety and well being of the patient and all those concerned in the care of the patient. Due to the pace of a gynaecology ward, it is sometimes necessary for a mentor to allow the student to work independently provided that they have demonstrated the ability and willingness to progress and lead with limited supervision. NMC (2008a) suggest that the student is also responsible for their own learning and must follow the policy for completion of clinical assessments as set out by the clinical placement provider and reflect on and respond constructively to feedback they are given (NMC, 2008a). Often when a mentor is given a third year student to teach, the student will demonstrate a keenness to take on added responsibility on the ward. In this instance, the mentor can entrust the third year student with the management of a small number of patients, ensuring they carry out the necessary care for the patients, all in aid of helping the student develop the skills to prioritise patients care needs. In order to do this effectively, the student would have observed the mentor in th e first instance in his/her management of patient care. The mentor will explain that it is necessary to firstly prepare the theatre patient first before anything else, ensuring that the patient is changed into the correct garments, the theatre bed is made and the patient theatre checklist is completed and accurately documented. Once this is done, other tasks can then be followed in order of urgency. The mentor must also highlight to the student what is construed as urgent in a gynaecology ward, as perceptions differ on what is urgent in terms of prioritising work. Once the student has observed this process several times and the mentor feels that he/she is ready to take on this responsibility, the mentor can assign the student with a small number of patients to look after and with guidance, observe the student in action. The mentor will always ensure that the student is not left alone, and has guidance and supervision at all times (RCN, 2007a). All documentations will be checked and countersigned by the mentor before hand over to the next shift. Where appropriate, the student will also progress to learning bed allocation and the admission and discharge process. Although, some progressive second year students may also be afforded the opportunity to manage the care of patients in this learning environment, the mentor will often only assign one patient to the student and maintain continuous supervision due to the limited theoretical knowledge acquired at university to that point. By doing this, the mentor ensures that the student and the patient are not put at risk. In summary, it has been established that mentoring pre-registered nurses is a vital part of nurse education and has become common practice in the UK. It has been accepted that good mentoring is the result of well-planned learning opportunities and the provision of support and coaching for students, which should also incorporate an appropriate level of supervision (RCN, 2007a). The mentors are also learners in the process and they too require support and guidance from different professionals such as link tutors. Although this assistance is not always available to mentors, they are able to deviate from this problem by having more contact and communication with the students in order to bridge that gap. Duffy (2004) suggests that mentors often feel ill-prepared for their roles and lack the necessary support to carry out their duties as required not only from professional staff, but also from the students education institutions. Experience has shown that there are instances where mentors needed to contact link lecturers to discuss students competence levels but was unable to reach the lecturer and get the matter resolved urgently. What has also been noted as a hindrance to the mentoring process is the lack of quality time spent with the students whilst working on a clinical setting. There were many times when the ward was busy and it was impossible to maintain contact or teach the students during these times. I am of the opinion that clinical settings need to be made more adaptable to students and there needs to be an improvement made on making clinical settings also cater to a learning environment to assist training nurses wanting to progress into the nursing field.

Stereotypes of Mothers Essay -- Motherhood Parenting Essays

Stereotypes of Mothers Single mothers, young mothers, and mothers in general have stereotypes attached to them. When you walk into a store with your child, depending on which of those stereotypes you fall into, people treat you completely different from the way they would if you were without child. I have ventured out without my son and with him to get my own perspective on how sales people and the general public react to me; I have also observed how people react to other single mothers, married mothers and single people. I volunteered two of my friends to go with me each time to observe how other people acted toward me. From the reactions observed its obvious that people think that mothers, in general, are kind, loving, honest, and modest. If you see someone walking into a store, mid to late 20’s or older with a child people get the â€Å"ahh† emotion. They see the child and they’re automatically compelled to smile and think â€Å"isn’t that sweet.† In upscale stores, if you’re dressed accordingly, you are not followed around and the sales people are more than willing to assist you. Some will even stand around and talk to you and amongst each other about how cute or sweet the child is, smile at you, and it gives you a feeling of warmth; you feel welcome. As I shopped this past weekend, I watched how people reacted to mothers, married women with their children. The give a lot of smiles and while greeting the women with children on their way in, they would look at the woman’s hand, to see if there was a ring I assume. If the woman had a ring on, she was showered with smiles and compliments, â€Å"what a beautiful child,† â€Å"she is so sweet,† â€Å"your baby is so good,† and they were more than willing to carry the clothes or products for th... ...s anything we can order for you let me know.† to the other lady who was leaving, she smiled and said ok. In this country we need to work on realizing that mothers are taking care of the future of our country no matter what their age. We need to respect them as mothers and not assume that they are spending all their money on expensive brand names and not feeding their kids. If a married woman can afford Gucci, so can a single mother, after all its only her and her child, no husband to feed, clothe and take care of. As for the younger generation getting pregnant and having children, I think it is sad, but they are taking on that responsibility and there is no reason that society should look down on them for that. We should look at people for what they are currently doing, not what others have done or what you assume they did to get into the predicament they’re in.

Does God cause bad things to happen to His children? Essay

As one goes through life, tragedy and misfortune seem inevitable. One may be afflicted by diseases, involved in an accident or one’s child could die. Some people may consider this as purely bad luck. Others yet may consider it as karma coming back to haunt them for their past wrongdoings and transgressions. Nevertheless, it is common for people to question if God is the force behind the bad things. The question then arises, does God indeed cause bad things to happen to his children, or is there some force behind it? As long as one has faith and belief in God, the question is inevitable at certain points in life. However, the question as to whether God really does cause bad things to happen to his people is openly debatable. On the one hand, believers and non-believers alike would like to think that God punishes us and causes bad things to happen. To this group of people, God is trying to teach His children a lesson in addition to bringing them back to glory. On the other hand, others are of the opinion that God causes bad things to happen to them just to get their attention or to get His point across. The Book of Romans, 8: 28 – And we know that all things work together for good to those who love God, to those who are the called according to His purpose, forms the basis of this argument (Nelson, 1982). Free will. It would be safe to argue that God does not in any way cause bad things to happen to his children. In John 3: 16, the Bible talks of the undying love that God has for his earthly children that he gave his only son to die so that they could be saved from eternal damnation (Nelson, 1982). Accordingly, God has accorded human beings with the necessary freedom to act as they wish on earth but has also provided the rules that are to guide their action. More over, the consequences for disobedience have clearly been stated. The Good Book, the Bible, contains the Ten Commandments that God’s children are to abide by. Flouting the rules results in tragedy and misfortune. When people misuse their freedom, they cause bad things to happen to them. Too much of anything is poisonous. Concomitantly, too much freedom is harmful. Out of free will or freedom, men commit murder and even genocide (McLarty, N. d. ). When people err and disobey his rules and commandments they are separated from God love. This is what is referred to as falling from grace in the Bible. Thus, the same freedom accorded us by God is the same freedom that separates men from the love of God and also causes bad things to happen. It is worth noting that faith does not in any way qualify as some kind of insurance policy. On the contrary, it can only be described as a mantle of assurance (Riverpower. org, 2008). Consequently, there is no way that God causes bad things to happen to his children because He has assured in His Holy Word that He will be with us no matter what we encounter or go through in this life. This is because He is considered to be an all caring all loving God. He hurts when His children hurt which then means that there is no way that God would then cause suffering, tragedy and death. However, one can then ask the question. Since God is all loving, all caring and does not want his people to suffer, how is it that he does not stop bad things from happening? This takes us back to the point that God has accorded his children with free will that they are to apply accordingly. One has the option to do good or evil, both of which have consequences. It is openly clear that God operates under certain rules. Unlike humans who openly flout the rules provided for them, God does indeed respect his own rules. He keeps his end of the bargain as long as his children keep theirs. He will rescue those who call out to him and ask for his help because he is all loving and caring (Riverpower. org, 2008). If God was the cause of both good and bad things happening to his children, it would be tantamount to control. This would then make nonsense of the freedom/free will he has given to His people. Again, control would only serve to make them like puppets. God does not in any way seem to supersede human free will to choose their best course of action and enjoy the benefits or suffer the consequences after ward. The first evidence that God does not override the free will/freedom he has accorded his children is in the Book of Genesis. In the Garden of Eden, He had provided Adam and Eve with the necessities plus he also put rules in place that they were to adhere to; not to eat from the tree at the centre of the Garden (Nelson, 1982). He then let them choose their own actions. Consequently, he decided not to interfere with Eve even when she chose to eat from the forbidden tree. Ultimately, God does not in any way cause bad things to happen to his children rather they bring it upon themselves.

Free Essays on Raven Analysis

and phrases such as â€Å"midnight dreary† and â€Å"bleak December† Poe sets the mood and tone, by wanting his readers to feel the atmosphere the narrator is in. The Raven, by Edgar Allan Poe is a very famous writing, especially for its use of symbology. The most obvious symbol is the Raven its self. Poe uses the non-reasoning raven because he wants to make us wondering why he had chosen the raven from all the other birds, and frustrate us by wondering why the raven is repeating the word nevermore. The narrator is surprised to hear the bird speak and he thinks that no living human has ever had a bird just sit there and talk to him in understanding, and especially with such a name as Nevermore. This might be the point where the narrator realize... Free Essays on Raven Analysis Free Essays on Raven Analysis â€Å"Once upon a midnight dreary, while I pondered, weak and weary, Over many a quaint and curious volume of forgotten lore, While I nodded, nearly napping, suddenly there came a tapping†¦Ã¢â‚¬ (p1518) In Edgar Allen Poe’s The Raven, The first two stanzas of this story we are introduce to the narrator, and his beloved maiden Lenore. You find him sitting on a â€Å"dreary† and dark evening with a book opened in front of him, although he is nodding off more than reading, while suddenly, he hears knocking on his door, but he only believes it to be a visitor coming to see him, not pondering what it really was. He remembers another night, like this one, where he had sought the comfort of his library as to forget his sorrows of his long lost beloved maiden Lenore, and to wait for the approach of dawn. Meanwhile the tapping on his door continues. The Raven, Poe’s most famous poem begins with descriptions that immediately brings the reader into a dark, cold, a nd stormy night. Poe does not wish for his readers to stand on the sidelines and watch the goings on, but actually be in the library with the narrator, hearing what he hears and seeing what he sees, and feeling what he feels. Using words and phrases such as â€Å"midnight dreary† and â€Å"bleak December† Poe sets the mood and tone, by wanting his readers to feel the atmosphere the narrator is in. The Raven, by Edgar Allan Poe is a very famous writing, especially for its use of symbology. The most obvious symbol is the Raven its self. Poe uses the non-reasoning raven because he wants to make us wondering why he had chosen the raven from all the other birds, and frustrate us by wondering why the raven is repeating the word nevermore. The narrator is surprised to hear the bird speak and he thinks that no living human has ever had a bird just sit there and talk to him in understanding, and especially with such a name as Nevermore. This might be the point where the narrator realize...

How to Write an Essay on a Poem by Emily Dickinson

How to Write an Essay on a Poem by Emily Dickinson In our 10 facts on poems by Emily Dickinson for a college essay you came across interesting facts about the life and inspirations of Emily Dickinson. Your next concern was probably looking for a specific focus, so we provided you with 20 topics on poems by Emily Dickinson for a college essay. There was also a sample essay at the end of that guide, if you recall. Now that you’ve finalized the topic your research material, let’s discuss the actual essay. Just like every other academic essay, if you’re willing to write one on the poems of Emily Dickinson, then it would also need a thesis. The main idea behind such an essay should be summarizing the thought process of Ms. Dickinson so that your readers can understand the true meaning of her poems. Poetry Essay Understanding the What Essays about poetry revolve around understanding the thought process of a poet. This analysis could be about one poem or a collection, since we’ve covered Ms. Dickinson’s entire life, you can choose a topic more broadly. Thesis Statement Every poem has its own meaning behind it and it doesn’t matter how straightforward they are, because we all have different interpretations. Ms. Dickinson’s work had a lot of layers, hence it’s very much possible that interpretations of different people may not be similar. There are three important questions that you need to ask yourself in order to make the perfect thesis statement: What is the poem is about and why was it written this way? Why did Ms. Dickinson choose to go with particular words and metaphors in her work? What is the desired effect that Ms. Dickinson wanted to achieve? Connecting the Thesis to the Outline Answer the questions above and you’ll be able to write a good thesis. Your essay from here onwards should be about your own arguments. The thesis, however, needs to be specific; your statement needs to resonate with the thought process of Emily Dickinson and your arguments should not only support your interpretations, but also prove them. The Outline Break your essay into three parts: Introduction Argument Conclusion The introduction kicks off your essay and this is where you give your statement thesis and define the boundaries of your essay. The second portion, arguments, should be roughly between 3 to 5 paragraphs and every paragraph should be convincing and supportive to your arguments. Ms. Emily is a well-researched poet of American literature and there are a lot of books available on her poetic themes; go through them and discuss the themes in your own words in the arguments section. Finally, the conclusion portion should conclude the essay by knitting together the introduction and the arguments. There you have it, this was the final guide in our long list of guides. You are now fully equipped to write a compelling essay on poems by Emily Dickinson. We wish you the best!

How did America's role in world politics change from 1877 to the Assignment

How did America's role in world politics change from 1877 to the present - Assignment Example Considering the US global political role, World War I and World War II are two important wars which signify changes in the political role played by America. Other than that, America’s policies of sending troops to attack several different countries are also worth mentioning when discussing the US political role. Though America first adopted the policy of neutrality when WWI ensued, the government then soon changed its neutrality policy to open war after aggressive actions taken by Germany in submarine warfare. The hostile actions of destroying American ships taken by German government changed the political role of America in WWI. Next time during WWII, the American government was seen resisting the drawbacks associated with the neutrality policy which was adopted first during WWI. Again, America did not declare a war just like during WWI until stimulated and ignited into participating actively in the war by German armies which brutally attacked the American naval base at Pearl Harbor and soon after that, war was declared on US by Hitler. This time along with financially helping the British army forces, America joined the British forces and launched a massive attack on the German troops in an order to suppress the atrocious action taken by Hitler (directNIC, 2003). Considering the nature of US foreign policy, (Bellinger III, 2010) claims that there is more continuity than change in the foreign policies of Obama administration, though much debate has occurred on bringing changes and the ways to achieve those changes. The Bush policies against terrorism in countries like Iraq and Afghanistan have continued since the Bush government fell down, in spite of the terrible drawbacks that the American nation has been forced to face both financially and economically as a consequence of these long and futile international

Zara Company Analysis Essay Example | Topics and Well Written Essays - 4250 words

Zara Company Analysis - Essay Example This marketing report presents a set for recommendations for the fashion retailer, Zara. These recommendations are based on the analysis of external and internal environment. The analysis of the external environment relies on theories such as the PESTLE Analysis and Porter’s Value Chain Analysis. The analysis of the internal environment relies on the analysis of the company using Resource/ Capabilities Analysis and Value Chain Analysis. Zara is a fashion retailer owned and operated by the Spanish company, Indetix Group. This fashion retailer has introduced a different strategy within the fashion market that goes against the existing strategies of the fashion industry (Anon, nd.). Despite this, or rather on account of this, the company has managed to record profitable growth since its inception. However, in order to pursue further growth, it is necessary to analyze the current strategy. ANALYSIS OF EXTERNAL ENVIRONMENT PESTEL Analysis PESTLE Analysis is a widely used analysis to understand the external environment of the company. It is an acronym for Political, Economic, Social, Technological, Environmental and Legal factors that have an impact on the overall operations of the organization (Henry, 2008). Political Factors Since companies operate within a certain geographic boundary or boundaries, the government has an impact on the company. It impacts through the laws and restrictions placed on the companies. Since Zara operates mainly in Spain and the UK, which falls within the EU countries therefore the political landscape of this area should be understood. The EU is beneficial for the company as it has made the entire region work as a local market. This allows the company to get fair advantage in the entire EU market. Zara is also operating outside Spain and EU markets and in markets such as USA, Dubai and Singapore. In this regard, the company needs to ensure that such countries have friendly relations with the national base of the company which is Spain. Also such countries should have a politically stable government so that the company continues to enjoy friendly terms. Economic Factors In terms of the economic factors, companies all around the world have been seriously hit with the financial c risis that struck the entire world in 2009. This has hampered the buying power on the consumers and most